Bcg matrix high share low share high growth low growth 8/20/2013 colgate palmolive 9 strategies of company • • • • • value chain – primary & support activities porters generic strategy sustainable competitive advantages responses to threats to sustainability marketing strategy advertising 8/20/2013.
It is indeed an honor for us to prepare this report on analysis of marketing strategies of colgate palmolive which was assigned to us by mr munir ahmed, our course instructor, who gave us treasured insight on the subject of bcg matrix high stars low question marks high j j colgate herbal colgate whitening. Colgate's product life cycle and bcg matrix in 1928, palmolive-peet bought the colgate company to create the colgate-palmolive-peet company in 1953 peet description on plc curve introduction: colgate has introduced first product as colgate's ribbon dental cream in the year 1896.
Bcg matrix is mainly used for multi category / multi product companies bcg analysis is done when all categories & products are analysed as a portfolio the bcg analysis actually helps you in deciding which entities in your business portfolio are actually profitable, which are duds, which you should.
Bcg matrix is often used to prioritize which products within company product mix get more funding and attention the bcg matrix model is a portfolio planning model developed by bruce henderson of the boston consulting group in the early 1970's an example of this product would be a regular colgate toothpaste. The marketing plan of colgate aims to address all the important areas that carefully identifies and elaborates as how the company has evolved as a brand and differentiates its product line all across the globe the colgate palmolive company, which is headquartered in new york, is known to be the biggest seller of.